Crystal Lagoons                                                                                        2015 to Present

Regional Director Asia

  • Identifying real estate business opportunities to expand the company within Asia
  • Providing support to the legal department for the negotiation of agreements and contracts
  • Strategising ways to expand and consolidate Crystal Lagoons within the ASEAN region as well as South Korea, Japan, Taiwan, Maldives and Sri Lanka
  • Representing the organisation at international real estate, investments and business forums


ProChile                                                                                                              2005 to 2015

Chilean Trade Commissioner to ASEAN markets based in Bangkok, Thailand                                                                                                                                      2012 to 2015

Chilean Trade Commissioner to ASEAN markets based in Ho Chi Minh City, Vietnam                                                                                                               2009 to 2012

  • Established a presence in ASEAN and identified/supported export-ready Chilean SMEs with their entry into the Asian market
  • Recognised as a media spokesperson, representing the organisation at international trade events
  • Provided comprehensive and engaging education to Asian importers and distributors regarding the benefits of sourcing Chilean products and services
  • Identified and built partnerships with key business chambers and committees across the region

Commercial Manager / Department of Asia Pacific & New Markets                                                                                                                                                      2005 to 2009

  • Researched and subsequently identified commercial opportunities for Chilean exporters in ASEAN
  • Organised and carried out commercial trade meetings to identify and promote business activities for SME Chilean exporters in markets across Asia
  • Ensured all pricing/propositions remained competitive within the region, and developed strategies and tactics to secure commercial competitive pricing/positioning
  • Prepared high-quality sales proposals and successfully negotiated to win profitable new business and increase renewals with clients
  • Coordinated all of ProChile’s office and their commercial activities in ASEAN
  • Lecturer in different forums all across Chile, promoting doing business with Asia, and advising how to take advantage of the FTAs and how to do business with China, Japan, Vietnam, Malaysia and Thailand


Fisheries Development Institute – IFOP                                                  1997 to 2005

Research Analyst

  • Conducted research on the fisheries market to make future projections and add value to the market, and opened up opportunities by developing a new business model to introduce these products in Europe
  • Implemented numerous maintenance technologies on board fishing vessels, enhanced the technical design and improved overall processes and quality of capture
  • Represented IFOP at the European Seafood Show and identified private and public sector opportunities in Belgium and Spain
  • In charge of designing and implement an ERP for the company